Management of Change Essay Example | Topics and Well Written Essays - 1500 words

Management of Change - Essay Example Since 1937, the company has grown significantly and brought changes in how food is packaged even before the consumers ever thought of those changes (Leonhardt, 2012). However, with time, many things have dented the image of the corporation and undermined the reputation the owners have worked hard to build. Areas of Change The company needs change in three identifiable and key areas of its operations in order to salvage its reputation and rejuvenate to a brand that is adored by many when it comes to having a meal. First is the area of food processing. The company needs to move more towards healthy foods and abandon its niche of dominant junk food. The company has been associated with food products that are â€Å"unhealthy† to the consumer at the time where health issues such as obesity and heart diseases are emerging to be great challenges to the world population. The second area that needs change is the lead time of supply. There should be change in the procedure of sourcing f or supply so that the time taken to deliver and, therefore, make it readily available is reduced. The third issue is that of the billing system in terms of its efficiency to eliminate complaints on overcharge in credit cards and how they respond to such concerns. These three issues are among other concerns in the organization that need to be subjected to change so that the organization remains a giant in the industry. Need for Change For every organization, the need for change is a constant requirement rather than a rare once in a year thing. An organization in the highly competitive and sensitive industry, such as Mc Donald, therefore, needs to embrace change through effective change management structures. Companies that engage themselves in all efforts of creating change have benefited a lot financially and in terms of growth. They are likely to be more competitive and even more adapted to external changes in the corporate world (Beer and Nohria, 2000). This, in essence, points th e need for the organization to initiate change in the areas mentioned above. This can also be clearly illustrated through the various models of change management. Models of Change Management The two models of change likely to help in going around the change barrier include that of the change curve and Lewin's Change Management Model. The change curve explains the different stages that an organization goes through before an effected change is fully accepted. It helps in making the change implementation to be expedited, thereby increasing its likelihood of success. The change curve proposes that change is approached through people because when they adapt to change fast, the organization also changes rapidly (Mind Tools, 2012). Lewin’s Change Management Model proposes a three pronged process that involves unfreezing, changing and refreezing. The first stage involves anchoring change acceptance through creating an enabling environment. The second change subsequently involves intr oduction of the change and finally synchronizing the changes in the organization’s structures in the final phase (Mind Tools, 2012). These models show the ease at which various organizations including the one on focus can learn to integrate change in its operations in a more effective and timely manner. They are a good reminder of the need for chan